Friday, February 20, 2015

Choosing a Salon Color Theme that Keeps You Out of the Red

Color is a powerful form of communication. Our lives are already color-coded. Red means "stop" and green means "go", yellow "caution" and white "purity", but there is more to it than that. Sure, you have your favorites, but what effect do do the colors of our world have on us? How can we leverage this to make them work for us and our clientele in the salon? Color can sway thinking, change actions, and cause reactions. It can be irritating, raise your blood pressure or suppress your appetite. When used in the right ways, color can be used to bring into your salon the energy and vitality that you desire and that your clients deserve. 
We talked about Blue in our previous Blog. The second in our series on Color of the Salon is Red.

RED

COMMONLY ASSOCIATED WITH THE COLOR RED: LOVE, ANGER, STOP, ROSES

EFFECT ON SALON CLIENT EMOTIONSINCREASES APPETITE, INCREASES PASSION, INCREASES ENERGY

WHAT IT MIGHT SAY ABOUT YOUR SALON: EXCITING, BOLD, STRONG, ENERGETIC

COMPANIES THAT USE RED LOGOS: 
razor-sharp-salon-wear-red-logos


Logos that Razor Sharp Salon Wear has done using the color Red:
RAZOR-SHARP-SALON-WEAR-CUSTOM-LOGO-RED

RAZOR-SHARP-SALON-WEAR-CUSTOM-LOGO-PRINTING

RAZOR-SHARP-SALON-WEAR-CUSTOM-LOGO-RED

RAZOR-SHARP-SALON-WEAR-CUSTOM-LOGO-RED

RAZOR-SHARP-SALON-WEAR-CUSTOM-LOGO-RED

RAZOR-SHARP-SALON-WEAR-CUSTOM-LOGO-RED

RAZOR-SHARP-SALON-WEAR-CUSTOM-LOGO-RED

RAZOR-SHARP-SALON-WEAR-CUSTOM-LOGO-RED

RAZOR-SHARP-SALON-WEAR-CUSTOM-LOGO-RED

If you are considering Red decor for your salon, you will need keep in mind that Red, while being strong, energetic and exciting, can also make your clients hungry and agitated, especcially when used in large amounts. Make sure that the way you use Red in the salon is producing the desired effect on your clients. It might not be a coincidence that the angriest client I ever had was the manager of a salon where all the walls and chairs were Red....

Tuesday, February 10, 2015

How to Choose a Salon Color Theme that Won't Make you Blue




In the same way that the slightest wisp of a familiar scent can remind you of a special person, time or place and can conjure up special feelings such as relaxation or invigoration,




When you think of opening your own salon, you spend hours dreaming up the perfect decor, location and name and you choose the colors that are your favorite. This might sound like living the Dream, but are you sure that your choices, time and effort are going to yield the returns that are required to make your business a huge success? In the highly competitive world of the hair salon industry, salon owners need every advantage that is available. Having the 411 about how color effects us mentally and emotionally, can help you choose a salon logo color scheme that will bring you plenty of Green.

Over the next several weeks, we will explore one color per blog post to learn the impact of our salon color choices on our clients, what the colors we choose say about our business and how they make our salon clients feel about coming back to us.

At Razor Sharp Salon Wear, we print logos on salon garments for hundreds of salons each year. We commonly use the color blue, in many varying hues.

BLUE

EFFECT ON SALON CLIENT EMOTIONSINNER PEACE, CALM, RELAXATION

WHAT IT SAYS ABOUT YOUR BRAND: HONEST, CARING, TRUSTWORTHY, DEPENDABLE

MOST ASSOCIATED WITH: WATER, SKY

COMPANIES THAT USE BLUE: 
hair-salon-logo-color-blue-salon

If you choose to use blue in your salon decor or logo, you will produce a feeling in your current and potential salon clientele that your salon is a safe place where they can relax and be at peace, knowing that they are in the hands of honest caring people. 





Sunday, October 12, 2014

5 Great Things About Being A Hair Stylist

1. JOB SECURITY: According to the Huffington Post, "Hairdressing is often described as "recession-proof" because it is one of the last purchases consumers give up during tough economic times. People will wear old clothes but find it difficult to skimp on a good haircut, says Nick Arrojo, owner of Arrojo Studio in New York and former star of TV's "What Not To Wear." Indeed, despite the recession of 2008, the number of mom-and-pop hair salons increased by nearly 8%, according to the most recent data available from the U.S. Census Bureau. And, although the U.S. economy lost 1.6 million stylist jobs in recent years, hair salons and spas added 75,000 stylist jobs, according to the Professional Beauty Association."It's a very resilient industry," Arrojo says.

Consumers may cut back on their haircuts but they aren't likely to stop visiting the salon altogether, says Kathryn Hawkins, a consultant for small businesses. "Someone who might have splurged on $200 hair color in the past might switch to a do-it-yourself option, but they are still likely to need a hair stylist to cut their hair, which most people view as an essential service." Indeed, hairstylists say most clients view their treatments as essentials -- not luxuries. "A woman is not going to go on a date if her dark roots are showing," says Michael Duenas, CEO and founder of hairstyling service HairRoomService.com. The Bureau of Labor Statistics estimates that consumers will need nearly 16% more hairdressers, hairstylists and beauty salons by 2020. (Fottrell; http://www.huffingtonpost.com/2012/04/30/hairdresser-industry-recession-proof_n_1465565.html)

2. JOB FLEXIBILITY: Chain salon- get paid hourly. Rent a booth. Work on a cruise ship. Travel. Be a platform artist. Do hair and makeup on Broadway. Start your own company. Cater to the stars. Teach Cosmetology. ...the sky is the limit!

3. JOB OUTLOOK: According to the BUREAU of LABOR and STATISTICS,  Occupationally, hairdressing is expected to grow faster than the average for all other occupations, at 20%.
A state license is required for hairdressers to practice, with qualifications varying on a state level.
Generally a person interested in hairdressing must have a high school diploma or GED, be 16 years of age, and have graduated from a state-licensed barber or cosmetology school.

4. EASE OF OBTAINING LICENSURE: Full-time programs often last 9 months or more and also can accompany an associate's degree. After students graduate from a Cosmetology program, they take a state licensing exam, which often consists of a written test, and a practical test of styling or an oral exam. Hairdressers must pay for licensing and renewal. Some states allow hairdressers to work without obtaining a new license, while others require a new license.

About 44% of hairdressers are self-employed. According to the most recent census, 29% of hairstylists worked part-time, and 14% had variable schedules. As of 2008, people working as hairdressers totaled about 630,700, with a projected increase to 757,700 by 2018.

5. The best thing about being a hairstylist is best said in an article on Modern Salon Magazine.com: I can change someone's day or life even just by spending a short amount of time with them. Being a hairdresser is about growing a relationship with your client by listening and catering to their needs or wants, being sincere and truly caring about them. It's about using art and talent to achieve a look that gives someone not only outer beauty but helps grow inner confidence to help them achieve their goals while helping you reach yours. Being a hairdresser means truly loving people by giving them a bit of positivity for today and leaving them with a gleaming ray of hope for tomorrow.—Leah Leon (Alhamed; http://www.modernsalon.com/news/beauty-news/free-scissors-182055141.html)

Thursday, October 2, 2014

HOW TO: SHAG HAIRCUT BY PIVOT POINT

I am a Master Licensed Cosmetologist, originally licensed in 1996. This is a great tutorial on how to do a Shag Haircut, in the Pivot Point style, complete with pictures and diagram. This article is taken from the website  Razor Sharp Salon Wear- Pivot Point cut


I love how pulling the hair at a 90 degree angle from the head and cutting parallel to the head creates a seamless line, so that the haircut won't have points that aren't supposed to be there.

STEPS: (Pics Above, click on them to make them bigger) Structure Graphic 1

Medium graduation is sculpted in the back with overlapping increase layers in the crown. The upper sides and top are sculpted with medium graduation. The remaining side lengths are increase layered.

Structure Graphic 2

Medium graduation is sculpted in the back with overlapping increase layers in the crown. The upper sides and top are sculpted with medium graduation. The remaining side lengths are increase layered.

Cutting Step 1

In the center nape, use vertical partings and medium projection. Position your fingers along a medium line of inclination and sculpt parallel. Work from the center to the left, then to the right.

Cutting Step 2

Return to the left side and take a slight diagonal parting. Use perpendicular distribution with medium projection. Use the previously sculpted parting as a stationary design line and razor etch. Repeat on the other side.

Cutting Step 3

Release a pivotal parting at the left side sectioning line in the crown. Distribute and project the hair at 90 degrees, position your fingers parallel to the curve of the head and notch.

Cutting Step 4

Move to the left interior parting and take a diagonal-forward parting parallel to the sectioning line. Use a length guide from the crown with perpendicular distribution, high projection and a parallel finger position. Razor etch a stationary design line.

Cutting Step 5

Air form the hair. Take horizontal partings in the top, distribute the length approximately 90 degrees and point-cut to visually blend.

Cutting Step 6

Release a thick diagonal-left parting in the fringe. Distribute with low projection and notch parallel to the parting

If You Do What They Did: Sucess Stories of Entrepreneurs

As a woman, a hairstylist, a mom, an Entrepreneur, a girlfriend, a friend- I needed this today.
I'm struggling today. A little down about the uncertainty of my future. You see, I want to be successful- I want to give people something cute to wear that makes them smile at themselves in the mirror at work. I enjoy making awesome custom salon wear pieces for people because I think they could really be something that people love. But in order to do that I have to figure out how to get my company some visibility. This has been a struggle, as I'm sure any person who is trying to build a clientele or build and empirical brand understands. Some days I just want to get in the bed and put the covers over my head.... but this quote came into my life today and I rallied. 

I think that there comes a time in every person's life when they have to decide to walk away from what they love or fight for it, whether it's a career, a person, an idea. There's a time in your life that you will have to go to battle with yourself, with the negative thoughts, the elements, the economy,  the issues, the boss, depending on your situation.   Keeping positive is sometimes exhausting! It's not always easy to keep up the belief that staying positive will have some magical result. Still, in my case, I have to believe that if I keep doing the next right thing: creating good content, putting out a great product; seeking advice of others, learning how to improve my game- something great is going to happen. It has happened for countless others- why not me? Why not you?
I don't have many great talents, but one thing  that my friends have said to me my entire life is "Melissa, you are always so positive." I can only accredit this to the fact that I seek out positivity and try to be positive on purpose. So if you are struggling in your life to keep going, be inspired by the advice from these 5 people who struggled just like you and me... and never, ever quit.
1. MINDY KALING- I love her. She stars in, writes and produces the Mindy Show- and she started out with a tiny role on The Office. Mindy's positive note is:
  • Be passionate
  • Be everywhere
  • Be assertive
  • Be voracious
  • Be Noble
2. MARK CUBAN- This guy is no stranger to failure. He has been fired, rejected and denied. Today, he is the only Billionaire judge on Shark Tank. He never gave up on his dreams, which were born when he was 12 and he decided to sell trash bags door-to-door to be able to afford basketball sneakers.
3. HENRY FORD- Henry Ford failed a number of times before he was finally able to convince people that his crazy motor car was the wave of the future. Imagine what he went through in convincing people again and again to give him money to build something they had never seen or experienced. Thankfully he didn't quit, because I don't know how to take care of a horse.
4. WALT DISNEY- Walt Disney was fired from a job once for "not being creative enough".  WHAT? What would my childhood memories be without Cinderella? Walt Disney has brought so much joy to so many people's lives. I hope that you don't give up on your dreams of bring joy to people.
5. J.K. Rowling- newly divorced, on government aid,  and so poor that she couldn't afford to photo copy her novel- so she sat and typed it over and over again to send to publishers. All this just three years before Harry Potter made her a worldwide name. And OH HOW I LOVE HARRY POTTER. You really never do know when success is right around the corner.

It's ok to get down once in a while- just be sure to get back up. If it can happen for these people- who were ordinary till they weren't- then it can happen for you and for me.

Keep your head up, keep it movin. If you do what they did, you'll get what they got.


Tuesday, September 30, 2014

To Dye For: DIY Ombre Pastel Haircolor Technique- Directions by a Licensed Master Cosmetologist


So you want OMBRE pastel but you don't have  100 dollars to plunk down today? Here's how you do it for under $40:



  

Gather your supplies.

1.RUBBER GLOVES (safety first) $2
2. 4x6 pieces of foil- two for each section of hair you want to do. $pennies
3. Bleach. A packet of BW40 from Sally's and a Bleach Developer $5.00
4. Your color pigment- we recommend  ION COLOR BRILLIANCE
BECAUSE- it is very bright, does not contain harmful chemicals, and it's ready to use. $5.00 per color
5. one color brush $2.00
6. a small bowl for your bleach+developer mixture
7. a small bowl for each of your pigments
8. clips, comb
9. clear gloss (optional)
10. olive oil or sunflower oil

 Once you have assembled all of your supplies, you will
want to change into a shirt that you do not mind getting ruined, just in case. or, you could put on your cute salon apron or cape from Razor Sharp Salon Wear.

Next, section out your DRY hair that you want to color. Clip all other hair up and out of the way.
READ THE DIRECTIONS on your bleach+developer and mix them together.
Put on your gloves.
Dip your color brush into your bleach mixture and "paint " it onto your hair. ANYWHERE THAT THE BLEACH TOUCHES IS GOING TO GET LIGHTER.
Wrap with foil to protect from the rest of your hair. Also if the bleach mixture dries, it will not work anymore.

HOW LONG TO LEAVE IT ON?
Hair goes through a basic series of lightening stages. They are
Black (Angelina Jolie)
Brown (Sandra Bullock)
Red (Julia Roberts-pretty woman)
Red Gold (Christina Hendrix)
Gold ( warm blonde- Jennifer Aniston)
Yellow (Hayden Panittere)
Pale Yellow (Gwyneth Paltrow)
You can estimate 3-7 minutes to lighten to each level. So if you are going from a Sandra Bullock to a Gwyneth Paltrow, it will take about 30 mins to process.

Check your progress every 5 minutes.
You do want to get to that pale yellow stage BECAUSE when you apply the pigment, it will show up better. It's just like drawing on a piece of construction paper with a crayon. If you are drawing on white paper, your color will show up brightest.

When your hair is light enough WASH OUT THE BLEACH with shampoo. Rinse. Do not condition. Dry the hair again. hair color will not grab on wet hair. 
Put on new gloves.
Read the directions to mix your color pigment. 
Use a clean brush to mix. Dip brush in pigment and "paint" onto hair. Once again, use the foil to protect and to keep moist. Your hair will be colored wherever the pigment is placed. 

Check every 5 minutes.
When it's where you want it to be,
Shampoo and Condition. 
If your hair seems a bit fried, soak it in Olive oil and leave it for a few mins.
Put towel in microwave to warm (NOT TOO HOT) and wrap around your head to mimic sitting under the dryer. The heat will help the oil to recondition your hair.


Monday, September 22, 2014

The Importance of Branding in the Beauty Industry

Branding is one of the most important aspects of any business, large or small, salon or individual stylist, or other beauty professional. An effective brand strategy gives you a major edge in your  competitive market. But what exactly does "branding" mean? How does it affect you?

Simply put, your brand is your promise to your customer. It tells them what they can expect from you and your services, and it differentiates your offering from your competitors'. Your brand is built on who you are, who you want to be and who people perceive you to be.

Are you the edgy creative type in your industry? Are you the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option?

You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials and professional attire are items which should integrate your logo and communicate your brand.

Razor Sharp Salon Wear wants to help you reach your goals. You can use our professional services to add your logo to any preofessional salon wear garment of your choosing.